Sky Fibre Optic Toy Story Advertisement.

This ad was made by Disney Pixar, owner and creator of 'Toy Story' for 'Sky's' Fibre Optic Broadband.

This advertisement uses many creative techniques to attract my attention; such as the introduction of a new character to represent how a 'typical WiFi router' looks and behaves, enhancing the appearance and desirability of their product, also keeping the user engaged and interested when one of the characters makes the router explode by overusing the internet, as this shows the weakness of normal routers while also adding comical value. The advertisement also uses characters that everybody knows, and is relatable and interesting because of this. The use of these childhood characters makes me feel a sense of nostalgia and happiness, as I enjoyed and loved the films. This also keeps me engaged; I recognise instantly, and love these characters and want to hear what they have to say. Also, the solution to their router explosion is answered by the alien triplets, fitting in with the Toy Story feel but, again, proving to be a strong way to advertise the product as they point up to the "Sky", relating to how they always point to "The Claw" in the Toy Story films, making me feel a sense of happiness and nostalgia.

I do not have much interest in new Toy Story productions, therefore saw the Fibre Optic being advertised and not the Toy Story promotion. Other people, such as children, may just see it as a funny advertisement and may only pick up on the Toy Story promotion at the end, as they are more likely to take in things relevant to Toy Story. However, parents of the children may ignore the promotion and see only the Fibre Optic advertised;  Children and adults will see different messages based on their priorities, which makes this advertisement appeal to all ages. Someone who has not seen Toy Story won't understand why there are cowboy and dinosaur toys walking and talking, but should still be able to sense comedy, as well as the purpose of the ad.

The fact that Toy Story characters are using sky may offer some form of appeal to the viewers; They may think that because a selection of characters they grew up with are using Sky, it means that it is a trusted and worthwhile product, as well as making the viewer feel like they possess some form of association with the characters. Furthermore, it may subliminally convince viewers that buying this product will bring a similar lifestyle to that of Toy Story; Friends, large home, family and happy children. There is also the point of view of 'Sky' represented using the WiFi router; they're showing that Sky's Fibre Optic is better and more reliable than other types of connection. The advertisement also cleverly uses the characters 'opinions'; By using these characters and giving them an opinion in favour of the product, people will have more belief and trust the ideas shown more.

This advertisement shows people how much better Sky Fibre Optic connection is when compared with typical WiFi connections, trying to pursuade viewers to switch or upgrade with Sky, and to promote the knowledge of the new "Toy Story of Terror" animation.